About Nico

Hello, I’m Nico, an integrative strategist and builder of what’s next.

I work with ambitious businesses and organisations to navigate complexity, shape meaningful futures and turn bold ideas into actionable change.

I’m an integrative strategist and rational techno-optimist with a multifaceted international background, having led startups, global brands, design and technology studios and a diverse range of ventures and cross-disciplinary initiatives.

My expertise lies at the intersection of strategy consulting, technological transformation, business and marketing innovation, experience design and digital culture - while actively exploring the white space in between.

I help businesses and organisations navigate the future, thrive through change and build what’s next.

Rooted in deep domain expertise and continuous exploration, my practice is driven by a commitment to future-forward thinking, impactful innovation and sustainable technologies that create long-term value for business, society and the human experience in an increasingly interconnected world.

In times of constant flux, I identify key forces of change, decode underlying dynamics and ask the right questions to uncover insight. This enables foresight-led strategy, informed decisions and effective execution that seize new opportunities.

As a rational techno-optimist, I believe in technology’s potential to drive progress and solve complex challenges - while maintaining a balanced perspective on its limitations, risks and ethical implications. I advocate for innovation that prioritises responsibility and meaningful impact.

My clients and collaborators include leading global organisations such as Apple, Accenture, Alphabet/Google, UBS, WPP, Omnicom Group, EY, Microsoft, P&G, Nike, ETH Zurich, DeepMind and The Alan Turing Institute.

This is my personal website. I’m available for consulting, projects - and collaborations - get in touch via the contact form or LinkedIn.

I also lead the London branch of the consultancy and think tank W.I.R.E.

〰️THE GREATEST CHALLENGE IS STATING THE PROBLEM IN A WAY THAT WILL ALLOW A SOLUTION.

My Domains + Methods

I develop strategies by combining diverse methodologies and frameworks with critical thinking across disciplines.

My expertise spans business strategy, research, innovation consulting, venture design, tech analysis, experience design and digital transformation - applying digital-age approaches to reinvent businesses and experiences to meet evolving market demands and customer expectations.

Interdisciplinary Strategy + Intelligence / Foresight + Knowledge Development

Business + Venture Design / Innovation + Transformation

Technological + Digital Transformation / Experience Design / Internet Culture

Credentials

    • Innovation Partner, Microsoft

    • Head of Innovation / Board Advisor Strategy + Innovation Consulting, TBWA / Omnicom Group

    • Partner, Consultancy / Think Tank WIRE

    • Head of Strategy + Innovation EMEA, MCH Group / Art | Basel

    • Startup Founder, Member Global Board, Songtrdr/MassiveMusic (Global Music Marketing + Tech Group)

    • Head of Strategy / MD Another Space / UVA (formerly part of disguise software)

    • Freelance Strategist, Consultant, Advisor for Accenture, R/GA, Volvo Innovation, AKQA, WPP, Google, Nike, amongst others.

    • As well as: Investor@Substack, Lecturer@London Design Festival, Contributor@Ethereum Foundation, Fellow@Crypto Valley Association, Member@Content Authenticity (AI Transparency) Initiative, Analyst@Good Judgement Strategic Foresight,..

  • Apple, Google, UBS, Samsung, BMW, Nike, Accenture, Microsoft, E&Y, Deloitte, Novartis, Omnicom Group, WPP, IBM, SAP, Tencent, Tezos, Deep Mind, Amazon, Meta, Alan Turing Foundation, Hasso Plattner Institut, LVMH, Meta, ETH Zurich, Foster + Partners, McDonald’s

  • Cultural sponge, agile dad, critical tech optimist, entrepreneur + investor, dot.com health-tech veteran, generic foreigner, aficionado of experimental music, model thinker, sparkalaphobe, e-bookworm, charts and data visualisation geek, analyst, European, Anti-Brexiteer, stigmatised rower, aspiring vegetarian, ex-metalhead,..