About Nico

I’m an integrative strategist and builder of what’s next.

I work with ambitious businesses and organisations to navigate complexity, shape meaningful futures - and turn bold ideas into actionable change.

I’m an integrative strategist and rational techno-optimist with a multifaceted international background, having led startups, global brands, design and technology studios and a diverse range of ventures and cross-disciplinary initiatives.

My expertise lies at the intersection of strategy consulting, technological transformation, business and marketing innovation, experience design and digital culture - while actively exploring the white space in between.

I help businesses and organisations navigate the future, thrive through change and build what’s next.

Rooted in deep domain expertise and continuous exploration, my practice is driven by a commitment to future-forward thinking, impactful innovation and sustainable technologies that create long-term value for business, society and the human experience in an increasingly interconnected world.

In times of constant flux, I identify key forces of change, decode underlying dynamics and ask the right questions to uncover insight. This enables foresight-led strategy, informed decisions and effective execution that seize new opportunities.

As a rational techno-optimist, I believe in technology’s potential to drive progress and solve complex challenges - while maintaining a balanced perspective on its limitations, risks and ethical implications. I advocate for innovation that prioritises responsibility and meaningful impact.

My clients and collaborators include leading global organisations such as Apple, Accenture, Alphabet/Google, UBS, WPP, Omnicom Group, EY, Microsoft, P&G, Nike, ETH Zurich, DeepMind and The Alan Turing Institute.

This is my personal website. I’m available for consulting, projects and collaborations - get in touch via the contact form or LinkedIn.

I also lead the London studio of think tank W.I.R.E.

〰️THE GREATEST CHALLENGE IS STATING THE PROBLEM IN A WAY THAT WILL ALLOW A SOLUTION.

My Domains + Methods

I develop knowledge, foresight and strategies by integrating diverse methodologies and frameworks with critical, cross-disciplinary thinking.

My expertise spans, among others, business, brand and marketing strategy; research; strategic foresight; innovation consulting; business architecture; venture design; technology and AI analysis and strategy; experience design and digital transformation - all grounded in the culture, practices and technologies of the internet and AI era.

  • Interdisciplinary Strategy + Intelligence

  • Foresight + Knowledge Development

  • Business Architecture + Venture Design

  • Business Innovation + Transformation

  • Technological + Digital Transformation

  • Digital + Internet Culture

  • Experience Design

Selected Clients + Collaborators

Apple, Microsoft, ETH Zurich (AI Center), Google/Alphabet, UBS, Samsung, BMW, Nike, Accenture, EY, Deloitte, Novartis, Omnicom Group, Unilever, WPP, SAP, Hasso Plattner Institute, Tencent, Tezos, DeepMind, Amazon, Alan Turing Institute, Tony Blair Institute For Change, BBC, Foster + Partners, Volvo, ABB, Art Basel, Songtrdr, Spotify, UVA/Another Space, London Design Festival, The V&A,